Chris Bryce – Chief Executive Officer

Chris was previously the Chief Executive Officer of the Reject Shop (one of the largest ASX listed retailers in Australia). Chris is a Chartered Accountant and spent over 10 years with PricewaterhouseCoopers working in Melbourne, Los Angeles and Hong Kong. Chris has extensive experience in establishing and growing businesses, particularly in early stage development and started working with the founder of F Cubed in February 2015.

Chris has now developed interests in Bangladesh, India, Malaysia and South Africa with many Government bodies showing great interest in the Fcubed Technology. We firmly believe that this Carocell solar distillation panel will be well known on a world-wide forum within the coming years.  He is an active part of Fcubed South East Asia linking all past connections with the present company developing an interest in the region.  Taking a “hands on” approach – Chris ensures the development of the company in a global context!

Peter Johnstone – Founder (Tribute)

F CUBED (Australia) Pty Ltd was established in 2004, by Peter Johnstone. Peter Johnstone was the CEO and Chairman of F CUBED however Peter passed away in 2016 leaving his work to the incoming CEO and current staff in Melbourne, Australia.  Peter was previously the Chief Executive Officer and Founder of Integrated Packaging, one of the largest manufacturer of adhesive plastic film in Australia and New Zealand for 20 years, culminating in a wealth of industry knowledge and experience.

He played a pivotal role as inventor and driver of several innovative products such as the patented Round Bale Silage wrapping, the patented Cold Orientation Process (producing extremely thin films with increased mechanical properties and UV life) and the patented X Tend (an ultra thin film for covering crops to increase productivity and reduce the amount of water irrigation required to produce a crop).

During this time, Peter was involved with several Greenfield start-ups, in Australia, New Zealand and Ireland as well as negotiating a number of complex joint ventures and licensing agreements.

Peter and his dedicated global team of professionals have developed what is arguably one of the greenest and most efficient solar technologies available. F CUBED is proud to provide a solution for the world’s growing water crisis.